As candidates began to announce their candidacy for the 2020 presidential election, we thought to ourselves, “If Cory Booker runs, we want to design his campaign.”
As Mayor of Newark, NJ and as U.S. Senator, he has a track record of championing the needs of the public and delivering real change. Early in 2019, we got the call.
The challenge was to differentiate him from a wide field of candidates (and from Obama), to capture his singular voice, and to get people excited. In speaking with the candidate, he gave us four key words to describe the 2020 campaign: Love, Defiant, Black, and Young.